Monday Briefing · May 5 – May 11
Volta Candles

A strong week — revenue up 12%, driven by gift sets. One thing to fix.

Good week · 74/100
THIS WEEK'S NUMBERS
Revenue
€4,230↑ +12%
Orders
87↑ +17%
Avg order value
€48.62↓ -4%
New customers
34↑ +8%
Returning customers
53↑ +22%
Refunds
2 (€97.24)
Abandoned carts
0 (0% recovered)

Percentage changes vs previous week. Only shown when previous week data is available.

INSIGHTS
Gift sets drove the week
Your Linen & Sea Gift Set was your highest-revenue product for the second week running, generating €810 alone. Consider restocking before the weekend — at current velocity you have 6 days of stock left.
Cart abandonment worth watching
43 abandoned carts this week, vs. your 28/day average. High traffic with low conversion suggests a pricing or checkout friction issue — a timed discount code sent within 1 hour recovers ~18% of these.
Returning customers outpaced new ones
53 returning customers vs. 34 new ones this week. They came back without a promotion — strong product satisfaction signal.
This week's action
Set up an abandoned cart recovery email
You left an estimated €387 on the table this week. A single automated email sent 1 hour after abandonment would recover 15-20% of that — permanently.
TOP PRODUCTS
01Linen & Sea Gift Set
18 units€810
02Cedarwood No.3
24 units€720
03Starter Bundle
12 units€540
04Black Fig Candle
15 units€375
05Citrus Bloom
11 units€275

José, every candle you sell this week is someone choosing your craft over a mass-market alternative — keep that momentum going.

- Companion

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